Brand. Brand. Brand. Everyone is talking about branding these days, and I’m no different! Your brand is your most important asset, because it tells the world who you are and what you stand for. If you’re a nonprofit, your brand will be the thing that sets you apart from similar organizations and it will be something your donors are proud to sport on t-shirts and tote bags. If you’re a social enterprise, you commitment to supporting social causes is part of your brand and it is what is going to keep people coming back. Whether we like it or not, the public judges the quality of your organization based on your brand. If your brand is solid, that gets you passed the first hurdle from converting someone from a passive supporter to a contributor!
- Review & Recommendations
- Style Guides
- Monthly Graphics Creation
- Email Templates
- Media Plans
If you already have a brand, I’d love to take a look at it, and let you know what your strengths and areas for opportunity are. If your brand was created years ago, that doesn’t mean you need a complete rebrand! It just means that maybe you need to freshen things up and make sure your brand is consistent everywhere. I’ll dive into your brand and when I come out the other side, I’ll have some recommendations to keep your brand in the forefront of everyone’s mind.
Hello to my new favorite customer! Brand development can be so much fun because this is the first time the organization you’ve been picturing in your head get’s brought to life! Your brand is what the world will use to identify you and also what they’ll use when they create their first impressions of you. So let’s make that first impression the best it can be.
Brand development ranges based on the size and type of the organization but you can bet that we’ll create:
- A logo
- A color scheme
- Typeface selections
- Icon guides
- Image guides
- EVERYTHING you’ll need to get your brand up and running
What’s the best part of having a great brand? Putting it on everything!
One of your most powerful tools is a great brand that looks professional and adds credibility to you organization. Every time you do outreach on behalf of your company those materials should be on a branded letterhead, in a branded envelope with your custom business card inside.
I recommend all businesses have the following as a bare minimum:
- Business cards
- Informational postcards or brochures
Other things you should consider:
- A step and repeat
- Address return labels
There are really endless places that you can put your logo and ALL of them will help you increase brand recognition and credibility.
I would love to help you create the materials that you need to wow the people who are receiving your materials.
A style guide is one of the most powerful and under utilized tools in the world of branding. A style guide is your bible when it comes to how to present your brand; it will show you how to use the logo, what colors and fonts to use, what images you’re allowed to use and even what tone to use when creating collateral. This probably sounds very strict, but I’m telling you, a consistent brand is the smartest thing you can do for your organization. Chances are you probably have had a lot graphic designers or web designers who you’ve worked with and when each one puts their own spin on your brand, it becomes like a game of telephone. With a style guide, you’ll be able to give anyone who creates materials for you a detailed guide to your brand and the way you want your organization presented to the world.
There are 365 days in a year and if you post on social media daily, that is a minimum of 365 graphics you might need. If you add in multiple channels that number just keeps growing. If your team doesn’t have a designer on board, or is just overall short staffed, chances are you don’t have the bandwidth to get these made. If you factor in graphics, you’ll need for e-newsletters or blog posts, you’re spending a good chunk for your day creating these graphics, and we both know you have better things to do. I’d love to take this burden off you, so you can focus on what really matters, furthering your mission.
Did you know one of the most successful ways to get people to act on a message to interact with your organization is to email them everyday? EVERYDAY! Think about what your emails look like right now. Are they something you’d be willing to open everyday if you were the recipient? Every company should have at minimum 3 different types of e-newsletter templates: general newsletter, important news, and current campaigns. I’d argue there are even a few more that you should have on top of those, but it’s a great starting point. I can use MailChimp to create fantastic reusable templates that will help you create a long-lasting relationship with those on your email list. Speaking of your email list, when is the last time you dove into those metrics to see how it’s doing? I can help with that too, take a peep over here.
A media plan is a great option if you need help curating your social channels. I can provide a detailed set of recommendations for promoting your brand on various social media platforms including a posting cadence:
– suggestions on how to use the materials you already have and re-purpose them for blogs/newsletters/other promotional opportunities
– suggestions for regular e-news ideas and a recommended delivery schedule
– ideas for creating a content library
– a guide with tips/best practices for improving email metrics
So what do you say?