Sending an email to one person is easy. Sending emails to lots of people is much harder. I know every time I write an email that will be sent to more than my mom and sister, I have a few moments of panic. Are there typos? What if the links are broken? How will this look on mobile? Email is one of the most powerful tools you have to reach donors, customers and volunteers and there’s no reason for it to be stressful! Let’s work together to assess your current emails, redesign your templates and plan for the future.
- Review & Recommendations
- Content Calendars
- Email Campaign Planning
- Email Health Checkup
- Email Design
- Monthly Graphics Creation
Sending emails to large lists can take up a lot of time and effort, and you might be spinning your wheels with little to show for it. . There are some simple tactics you can use to make your emails look better, improve open rates, and get more donors! I’ll take a look at your current emails, the metics and the health of your email list, and give you some recommendations on how you can improve what you’re already doing.
All of your emails and social posts should be planned out a month in advance so you have the ability to add, edit and change based on any spur of the moment things that pop up. I know when you have a few staff members, planning a month in advance for anything is almost impossible, but what if you had a template for the type of posts you need and when to post them, and all you need to do is fill in the information? I can take a look at your current emails and social posts as well as some of those of other organizations in your space, and create a plan for you so your emails and social posts are something you can throw together in a fraction of the time.
Cadence. Subject lines. Timing. Data Review. These are some of the most important parts of a successful email campaign and missing the boat on any one of them could severely affect the success of your campaign. If you’re planning for Giving Tuesday or a year-end campaign, let’s talk about the ways to make it the most successful campaign yet.
How many emails do you send in the average week? What day and time do you send them? Did you know that the day and time you send an email directly affects whether or not it’s opened? If you’re not currently checking your email metrics, you may not know when the most successful time to email your list is and you might be losing out on donations and volunteers because of it. We can take a look at your list, your metrics, and your email design and find out what the health of your email campaigns are.
Did you know one of the most successful ways to get customers to interact with your organization is to email them everyday? EVERYDAY! Think about what your emails look like right now. Are they something you’d be willing to open everyday if you were the recipient? Every company should have at minimum 3 different types of e-newsletter templates: general newsletter, important news, and current campaigns. I’d argue there are even a few more that you should have on top of those, but it’s a great starting point. I can use MailChimp to create fantastic reusable templates that will help you create a long-lasting relationship with those on your email list.
There are 365 days in a year and if you post on social media daily, that is a minimum of 365 graphics you might need. If you add in multiple channels that number just keeps growing. If your team doesn’t have a designer on board, or is just overall short staffed, chances are you don’t have the bandwidth to get these made. If you factor in graphics you’ll need for e-newsletters or blog posts, you’re spending a good chunk for your day creating these graphics, and we both know you have better things to do. I’d love to take this burden off you, so you can focus on what really matters, furthering your mission.
So what do you say?